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Smart World: Smarter Customers

Smart technology is here: from mobile payments to transit, from e-Identification to the Internet of Things, businesses and consumers are increasingly interconnected.

Smart cities are already reaching levels of interconnectivity so high that we’ve entered the age of the smart world.

Advances in digital technology and interconnectivity cover all industries, and within this guide we highlight some of the areas we expect to see the biggest changes. The challenges are varied, but the solution is certain: businesses should put both security and usability at the heart of what they do, in order to create seamless user experience, and be the first choice for customers.

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